Memphis is the great cultural phenomenon of the 1980s that revolutionized the creative and commercial logic of the design world. Created on the initiative of Ettore Sottsass and a group of young Milanese architects and designers, who were joined by some of the most famous names on the international design scene, Memphis overturned all existing preconceptions regarding the art of»living. With Ettore Sottsass as the backbone of the group, Memphis abolished the creative limits previously dictated by the industry, and design assumed a new expressivity in the form of new shapes, materials and patterns.